The Sales Pitch // Ep 04 // Russ Putterman on Real Estate Lead Generation and Creating a Team of Specialists

The Sales Pitch podcast is your go-to resource designed for real estate professionals seeking to amp up lead generation, networking, and in-person sales.

“One of the most important things a new agent should have as a priority in their schedule is lead generation.” ~ Russ Putterman

Lead generation is vital to any business and real estate is no exception. The opportunities to serve new clients and sell more homes is what makes a thriving agency able to fuel its success. Those opportunities come from effective lead generation. In this conversation, Russ Putterman of Focus Real Estate Group explains why lead generation is one of the most important habits for any agent and how it builds the momentum that makes everything else work. Learn how Russ trains his team members, what their accountability systems look like, and why a team of specialists has helped the Focus Real Estate Group maintain its success in the very crowded and busy market of New York City.

Here’s What You’ll Learn:

[1:09] Russ’ beginning in real estate and how he’s become a KW pro in New York.
[1:47] A sales philosophy based on urgency so clients are served well.
[4:31] Good open-ended questions to build new relationships and deal with objections.
[6:58] Qualifying leads to keep from wasting time (and how to know when to stop).
[11:25] The training needed for an effective team - lead generation - sales - more.
[15:19] Who are team members calling when they do work on the phone?
[19:27] The next step of lead generation - a vital step for new agents.
[21:04] How to run a more productive and more successful open house.

Don’t miss this episode! Subscribe to The Sales Pitch on your favorite podcast player.

Spread the Word! A Few Suggested Tweets:
One of the most important things a new #RealEstateAgent should have as a priority in their schedule is lead generation. @RussPutt shares on this episode of #theSalesPitch, from @Spacio #RealEstateMarketing

Urgency matters in a busy #RealEstate market. Teams and systems need to be refined. Learn how from @RussPutt on this episode of #TheSalesPitch from Spacio. #RealEstateMarketing

Successful #RealEstate agents coach and consult with their clients. Learn why it’s so important and how to do it from @RussPutt on this episode of #TheSalesPitch from Spacio. #RealEstateMarketing

If you can master #LeadGeneration in #RealEstate, everything else becomes easy. Hear @RussPutt explain why it’s true on this episode of #TheSalesPitch from Spacio. #RealEstateMarketing.

Key strategies for more successful and fruitful #RealEstate #OpenHouses. Learn from @RussPutt on this episode of #TheSalesPitch from Spacio. #RealEstateMarketing

Resources & People Mentioned

Chime CRM

Connect with Kendyl

rPutterman (at) focusREG.com
212-784-3507 (office phone)
Connect with Russ' team on Facebook

Connect With Spacio

LEARN MORE ABOUT SPACIO