Today on the podcast, Melissa Kwan speaks with Colleen Barry, CEO of Gibson’s Sotheby’s International Realty about how she fosters collaboration in her firm, how agents can surmount sales obstacles, and what she attributes her meteoric rise to.
Colleen’s career in real estate began when she took a job answering phones at a Boston real estate, later joining -- and eventually leading -- their marketing department, and finally taking over as the company’s CEO! During Colleen’s time at the firm, company sales have grown fivefold, making it a top-three Sotheby’s firm in the nation. There is so much great advice on this episode of the Sales Pitch podcast, from a true leader in the industry. If you’re struggling with lead generation, this is a “must listen” episode!
Here’s What You’ll Learn:
- [0:45] Introduction to Colleen Barry.
- [3:00] What explains Colleen’s meteoric rise.
- [6:45] How to foster a collaborative culture.
- [8:20] Lead generation has changed drastically in the last five years.
- [10:00] How to not sound sales-y.
- [17:20] Telling a better story to clients.
- [21:30] Common roadblocks for agents.
- [27:00] How to get past your insecurities and self-limiting beliefs.
- [30:30] Find the motivation to get past your insecurities.
- [32:10] Have a more productive open house.
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Spread the Word! A Few Suggested Tweets:
Is #leadgen driving you nuts? You need to listen to this week’s #SalesPitch podcast with Colleen Barry, CEO of @gibsonsir_ma. #RealEstate
How do #RealEstate agents get over their insecurities or “self-limiting beliefs”? Find out on this week’s #SalesPItch podcast episode.
Colleen Barry, CEO of @gibsonsir_ma talks about how she helped foster a collaborative community across the firm’s offices on this week’s #SalesPitch podcast.
#RealEstate pros seeking to elevant their biz to the next level need to listen to this chat with Colleen Barry, CEO of @gibsonsir_ma on this week’s #SalesPitch podcast.
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